How to solve the adult incontinent?
According to market tracker Euromonitor International, global retail sales of adult incontinence products reached nearly $10 billion in 2019 (2019 fixed exchange rate, real value), or 24 billion units (where 1 unit=1 pad, 1 pant). Global retail sales are expected to exceed USD $14 billion by 2024. “All regions see growth in demand, supported by demographic shifts (aging), better condition awareness, better product access, improved incomes, as well as innovation across product formats,” says Svetlana Uduslivaia, head of Home & Tech Americas at Euromonitor.
“In nearly all developed economies incontinence is the star of the absorbent hygiene market,” says Jamie Rosenberg, senior global analyst, Mintel. “For example, the U.S. (like many other high-income countries) is a rapidly aging society and because age is a main determinant of incontinence and a highly predictable market growth driver, the category will continue to grow in-step with an aging population.”
Along with aging, other factors that can increase the chances of incontinence are childbirth, obesity, PTSD, diabetes, Parkinson’s disease and prostate surgeries. The wide range of incontinence sufferers has opened up the market for new product formats. Some of the latest new product launches include light incontinence pads, absorbent disposable underwear, male guards and products specifically for accidental bowel leakage.
We are focusing on manufacturing adult diaper machines that can produce comfortable adult diapers to let the incontinent adult live in dignity.